Dear My First for Women,
I picked up a copy of your August 8, 2011 magazine to enjoy on a recent trip. Was I ever mortified to find the sprawling two-page ad for Premarin. Being in the target age group for this drug, I was insulted to find it so blatantly thrown "in my face" from a source that women perceive to be a "trusted" magazine that has our best interest in mind.
Premarin is a horrific drug that is produced by inhumanely housing pregnant mares cramped in "factories" that are only interested in collecting their urine. The foals are viewed as a by-product and are shipped off in over-crowded trucks to be slaughtered for meat used in an overseas market. What's worse, the pharmaceutical companies prohibit the farms from working with rescue groups to save the older mares and their foals. Not to mention, the catastrophic side-effects to women who take this drug, (http://www.premarin.com/side_effects.aspx).
As an educated woman and concerned humanitarian, this drug, the pharmaceutical company that manufactures it (and, tried to lobby through drummed up legislation against my right to choose synthetic hormones), and your two-page ad all add up to one giant slap.
I recently introduced a dynamic woman who is championing this cause through The Baakari Foundation, http://baakari.com/, at a Baakari Foundation fundraiser in Temecula, California, where I specifically called out YOUR magazine for having the audacity to run such an ad. Yes, advertising dollars are King in the magazine world, but where is your responsibility to your readers and to the plight of these magnificent creatures and their offspring?
Please. Do your homework. Seek more women friendly advertisers. Stop running the Premarin ads in First for Women!!!
http://www.youtube.com/watch?v=cdv-E37K0hs
Debbie Israel Wiens
310-213-0696
http://thewinemakerswench.blogspot.com/
www.lacasting.com/debbieisraelwww.resumes.actorsaccess.com/debbieisrael
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